BUSINESS PLAN & STRATEGY

CREATIVE PRODUCTION

LAUNCHING AN OFFLINE BRAND FEATURING NEW TECHNOLOGY

ABOUT THE PROJECT

Martha’s Chicken is a Interior Decoration Brand, based in Prague. It’s very core is focused on delivering healthy products that enrich your interior and take it to the next level, without compromising health.

The unique hand-crafted designs and 3D Printing technology makes Martha’s Chicken Wallpapers stand out among many offers available on the market, however it also poses a challenge when it comes to launching an expensive brand that comes from the small city of Prague.

I MADE SURE THE PRODUCT WORKS IN EVERY ASPECT

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Introducing 3d pioneer technology

    One of the biggest challenges is introducing a new technology, while introducing a brand. I made sure that Martha’s Chicken is available only in specific stores, that are focused on high-end interior decoration products, and that the online sale was very personal.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Brand Signature

    Recognizing Martha’s Chicken at a glance was our primary focus. I made sure that the branding and Art that designers deliver always aligned with the brand’s vision and creative direction. I was regularly overseeing the production process, and timeline - that was part of my daily routine.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Martha's Chicken App Production

    My primary focus was not just overseeing 3D wallpaper production and delivery, but also Martha’s Chicken App development [currently being developed]

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    EVENT MANAGEMENT

    As a game developer myself, events are no stranger for me. I am a very communicative person, not afraid to reach out and offer your brand future. I organized and attended (made sure everything goes smooth) many local and international events for Martha’s Chicken

B2B Collaborations & Service Production

Making sure Martha’s Chicken wallpaper reaches the right customers and on time was one of my main assignments.

I handled local printing, to lower the prices of delivery and distribution and successfully implemented the product in more than 50 offices around Europe.

BACK TO CASE STUDIES